Tough Choices: A Memoir |  | Author: Carly Fiorina Publisher: Portfolio Hardcover Category: Book
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Seller: shopbookaholic Rating: 99 reviews Sales Rank: 507,610
Media: Hardcover Edition: 1St Edition Pages: 336 Number Of Items: 1 Shipping Weight (lbs): 1.2 Dimensions (in): 9.1 x 6.4 x 1.1
ISBN: 159184133X Dewey Decimal Number: 338.761004165092 EAN: 9781591841333 ASIN: 159184133X
Publication Date: October 9, 2006 Availability: Usually ships in 1-2 business days
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Amazon.com Review For her six years as CEO of technology giant Hewlett-Packard, Carly Fiorina was one of the most public faces in business, consistently chosen as the most powerful woman in corporate America. But after being ousted by the HP board of directors in early 2005, she stepped away from the spotlight. She returns to the public eye with her new memoir, Tough Choices, the story of her tenure at HP and of her unprecedented--and unexpected--rise to the top. While much of the early attention to the book will no doubt focus on her battles with the HP board and her dismissal--and she lays out her side of that story in full detail--what is more likely to give her book a wide and lasting readership is her account of the choices she made to get to that point. As she says, she never expected to become a captain of industry; she never planned to go into business at all. But what she found, as she tells in a straightforward, personal style, was that she had a talent and a taste for working with people and making the kinds of decisions that business leadership requires. In a series of "tough choices" that give her book its name, she gravitated toward the most challenging paths that were offered her. Those choices, which many around her told her not to make, were what led her to the top in record time. She visited the Amazon.com offices to give a talk to our employees about the book before it was published, and we were so impressed with what she had to say--and the open and focused way she said it--that we wanted to share some of her visit with you. Click on the image below to watch a section of her talk that explains what fear and choice have to do with leadership:  Watch Carly Fiorina talk about Tough Choices | Two Tough Choices We also asked her to tell us here about two of the many tough choices she writes about in the book: Amazon.com: Why did you decide to drop out of law school, and why was that a hard decision? Fiorina: I went to UCLA Law School mainly because my father was a lawyer and he encouraged me to follow in his footsteps. From the very first day it left me cold. Although I could respect the law, I felt no passion for it. I had terrible headaches every day and barely slept for months. When my father came to visit, I told him I hated it. He was concerned, but he didn't want me to quit. He had always taught me that quitting was the same as failure--you stuck it out, even in a tough situation. And so, although I had planned to tell him I'd decided to leave law school, I didn't. I went back and stuck it out for another month. Then I came home one weekend to visit. I was in turmoil. As dramatic as it sounds, I had an epiphany while taking a shower on Sunday morning. My body had been trying to tell me something with all those months of headaches. I suddenly realized I had no idea why I was in law school at all. At twenty-two, at that moment, it finally dawned on me that my life couldn't be about pleasing my parents. I think of that as the day I grew up. I had made a truly difficult decision on my own. Amazon.com: Tell us about the time when you were a junior sales person at AT&T, and you had to choose whether or not to attend a meeting at a strip club. Fiorina: One day my senior colleague, David, let me know that the two of our most important customers were coming to town for a meeting. I was delighted. It would be great to have my first introduction to these customers come from a veteran like him. The day before the meeting, David came to my cubicle. "You know, Carly, I'm really sorry. I know we'd planned to have you meet the two directors. The thing is, they have a favorite restaurant here in D.C., and they've requested that we meet there. It's the Board Room. So I don't think you'll be able to join us." This didn't make any sense to me, until someone else explained that the Board Room was an upscale strip club for businessmen. Between acts, the young women who worked there would dress in see-through baby-doll negligees and dance on top of the tables while the patrons ate lunch. I was both very embarrassed and very anxious. I sat in the ladies' room to think about it in private, and worked myself into a state of near panic. I had no idea what I was supposed to do in this situation. I couldn't tell myself it didnt matter--it clearly was important to meet these clients and to convince David that I should be taken seriously. It never occurred to me to be outraged and demand that they not go--and that wouldn't have worked anyway. Finally, I went to David's desk and said, "You know, I hope it won't make you too uncomfortable, but I think I'm going to go to lunch anyway. I'll meet you all there." You could have heard a pin drop in the office as everyone watched this scenario unfold. What happened the next day at the strip club is a funny story, but I'll save that one for the book.
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Showing reviews 1-5 of 99
Nearly destroyed HP but still walked away with $21 million. Impressive. December 28, 2008 gsundar (New York, NY) 9 out of 10 found this review helpful
In this remarkable autobiography, Fiorina explains how she made her way to the top of the corporate ladder through sheer self-confidence and power suits, and nothing else. Her rapid advancement within ATT from management trainee to Senior Vice President is truly inspirational. She obviously had the requisite fire in her belly to do it. That, and the foresight to marry a high level ATT executive.
She candidly writes about her complete ignorance of what Hewlett Packard's business was and how this ignorance led her to make some terrible decisions that led to the largest layoffs and largest decline in market value in HP's history. Yet even with her colossaly incompetent management of the company, she managed to leave her position with a record $21 million dollar termination package. Even more impressive was Fiorina's ability to perpetuate her image as a successful corporate leader, appearing in endless TV interviews as an expert in business and economics.
The book was written before her short and tragic stint as McCain's ecomomic advisor. But it is useful to note that she screwed that up too by saying that neither McCain, nor any of the other cadidates were competent to run a company. She also publicly said that it was unfair that insurance companies cover Viagra, but they don't cover birth control for women, which put McCain in an awkward spot. But she still manages to show up on FOX TV as a well dressed expert on the economy. I once saw her talking about the evils of incompetent CEO's reaping millions while they destroy their companies and wipe out the jobs of hard working Americans and she didn't once display a hint of irony under that McCaulay Culkin do.
Fiorina has truly achieved the American dream. Her story should be an inspiration to us all.
An intriguing and well written memoir of Hewlett-Packard's first woman CEO. August 27, 2008 Christian Engler (Woburn, Massachusetts) 5 out of 8 found this review helpful
Having worked at a Cambridge based business school for a little over seven years as an administrative assistant, the story of Carly Fiorina really caught my interest, because I was curious about the gender dynamics and or biases in the business world, if indeed there really were and are any. But according to Fiorina's intepretative slant, there are. To a certain extent, I believe her; she was a controversal CEO, and in reading some of the reviews, there do seem to be some people who have an axe to grind in regards to her leadership, especially in HP's acquisition of Compaq, among some other happenings.
With a background in medieval history and philosophy, one would not think that that would be a stable foundation for a life in business, but it was always her obedience to her parents and those around her that prevented her from flourishing into what she ultimately became, and I think that is ultimately what Fiorina's core message is to her readers, that people have to follow their own instincts. People can not always follow the path that others have laid out for them, no matter how good intentioned it may be. The person's individual instincts must come first.
Yet with the judgements and bickering aside, Tough Choices is actually a good memoir and very well written, lucid, direct and not overdone with protective hyperbole; the memoir is not suggestive of a pity party or a woman who is trying to find redemption through all the chaos of criticism. What was really conveyed was how Carly Fiorina rose through the ranks to become the CEO of Hewlett-Packard in the first place.
She gives illuminating details of her various stints at AT&T, Lucent Technologies and all the various offshoots until she was recruited by HP. She also details her family life, her numerous trips abroad (the meeting in Japan with the assigned geisha brought a smile to my face), to the various firings she had to commit to in order to see the industry through. And there are those moments where she writes about her encounters with sexism. They were not indicative of the companies that she worked for, just certain people who unfortunately did not know any better. That may sound weak, but it is true nonetheless.
Overall, Tough Choices was a fine read, and I learned something from it. When a person is in a position of authority, irrelevant of gender, not everybody is going to be pleased. Sometimes it is just what is best for the company? CEOs have to look down the road, not at just the moment, and Carly Fiorina did that, to the best of her ability until the Board decided that new leadership needed to be gleaned from a pool of likeminded candidates. Lastly, I would not take the totality of Tough Choices as one hundred percent truth, as memoirs and autobiographies can always be manipulated so only one side is conveyed. I am sure there were plenty of screw-ups that were not acknowledged, but as a basic memoir, Tough Choices was a worthwhile read.
A Female Executive in the Technology World March 5, 2008 Seyhan Civanlar (San Francisco) 6 out of 10 found this review helpful
It is a well-written book about a female Executive in the technology world, who climbed the ladder in technology sector with hard-work, tenacity, risk taking and high intellect (ironically, with little or no understanding of technology). Carly may have made big mistakes during her tenure at HP as a CEO, but the book is not about HP and not about her failures in HP, it is about an Executive who made it there with painstaking effort in every step of her career. The book is extremely detailed to a point where it is like a management guidebook for those who are managers or want to be a manager one day.
The later parts of the book on her HP career is particularly interesting for those who are curious about the boardroom dynamics of large corporations and the challenges that a CEO face as a board member.
I would have loved to see more in her book on her personal life. She omitted those humanly aspects of living a normal family life as she dived into details of her AT&T, Lucent and HP careers and left aside the rest of her life. I highly recommend this book particularly to women in the technology sector since there is so much to learn from her. I really enjoyed reading this book from the first page to the last.
Fascinating Look at a Woman at the Top January 15, 2007 John Matlock (Winnemucca, NV) 9 out of 15 found this review helpful
Carly Fiorina's tenure at HP came at a time when the PC industry was in a big state of flux. She made some bold decisions that couldn't help but anger the old timers at both HP and Compaq. She took a company that was in deep trouble and as a result of her decisions her successor was able to drive the company to greater heights.
Ms. Fiorina writes a book that talks about the problems that women had and to a great extent still have of trying to compete in the male dominated boardrooms of technology companies.
I parrticularly liked her discussion of the media who seemed to want to write more about her gender (female) and her appearance (extremely attractive) rather than the issues at hand. Then she gets critized for travelling with a hairdresser and a makeup artist. This wasn't true, but if what's going to get written up is appearance, you'd best make sure you're looking the best you possibly can or imagine what they are going to say.
It's a fascinating book, detailing more about the true actions in the boardroom and the upper levels of a business than you normally see. I recommend it to anyone approaching the upper levels of business, and especially to women as they are working their way up the corporate ladder.
FANTASTIC book! July 22, 2008 Foxy Brown (Maryland) 2 out of 4 found this review helpful
Carly is truly an inspiration- and a talented writer! I enjoyed reading about her story on how she got to where she is in life, and she has alot of funny anecdotes and stories mixed among some amazing insightful advice to keep it all interesting.
Showing reviews 1-5 of 99
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